Introduction
A landing page is one of the most powerful tools for any eCommerce store. Unlike a regular homepage or product page, a landing page is designed for one specific purpose: to convert visitors into customers.
If you’re running a Shopify store, building a landing page can help you promote new products, launch campaigns, collect leads, or run special sales events. In this guide, we’ll cover step-by-step how to create a landing page in Shopify, the tools you’ll need, design tips, and real-world best practices.
By the end of this article, you’ll be able to confidently create professional, high-converting landing pages inside your Shopify store — even if you have no design or coding experience.
What is a Landing Page in Shopify?
A landing page is a standalone web page with a clear goal — for example:
- Promoting a new product
- Collecting email subscribers
- Running limited-time offers
- Driving traffic from ads to a specific campaign
Unlike a homepage that has many navigation links and distractions, a landing page is focused on a single call-to-action (CTA) — such as “Buy Now,” “Sign Up,” or “Claim Discount.”
Why Do You Need a Landing Page in Shopify?
Here are some reasons why small businesses and growing brands use landing pages:
- Boost Conversions: Visitors are more likely to buy or sign up when there are no distractions.
- Target Campaigns: Perfect for Facebook Ads, Google Ads, or influencer marketing campaigns.
- Highlight Products: Showcase one product with all the details, reviews, and offers.
- Build Email Lists: Capture leads for newsletters or product launches.
- Run Seasonal Promotions: Black Friday, Christmas, or flash sales need dedicated pages.
Ways to Create a Landing Page in Shopify
There are several methods to build landing pages inside Shopify. Let’s look at each option:
Using Shopify’s Native Page Builder
Shopify comes with a built-in page editor where you can create a basic landing page.
- Go to Online Store > Pages > Add Page
- Add your content (text, images, buttons)
- Customize the layout using Shopify sections (if your theme supports it)
Best for: Simple landing pages like “About Us,” small campaigns, or product highlights.
Using Shopify Apps for Landing Pages
If you want more advanced designs, Shopify’s App Store offers drag-and-drop builders. Some popular apps:
- Shogun Page Builder – Advanced drag-and-drop with A/B testing.
- GemPages – Beginner-friendly landing page builder with templates.
- PageFly – One of the most popular Shopify landing page apps.
- Zipify Pages – Focused on high-converting sales funnels.
Best for: Marketers and small businesses that want professional designs without coding.
Custom Coding (Liquid, HTML, CSS)
If you or your developer knows Shopify’s coding language (Liquid), you can create custom landing page templates.
- Create a new page template under theme editor
- Add custom layouts, forms, and sections
- Use Shopify’s Liquid objects to dynamically pull product data
Best for: Brands that want full customization and unique design.
Step-by-Step: How to Build a Landing Page in Shopify
Here’s a beginner-friendly step-by-step process using Shopify and optional apps.
I: Define Your Goal
Ask yourself: What do I want this landing page to achieve?
- Sell a product
- Collect emails
- Announce a sale
- Share a new collection
II: Create a New Page in Shopify
- Go to Shopify Admin → Online Store → Pages → Add Page
- Enter a title (e.g., “Black Friday Deal” or “Product Launch”)
III: Customize the Page Layout
- Use your theme editor to add sections like:
- Hero image/banner
- Product details
- Testimonials
- Call-to-action buttons
IV: Add a Clear CTA
Examples:
- “Shop Now”
- “Subscribe to Get 20% Off”
- “Pre-Order Today”
V: Use Apps for More Features (Optional)
If you need:
- Countdown timers → Hurrify, Ultimate Sales Boost
- Email signups → Privy, Klaviyo
- Upsells → Bold Upsell
VI: Optimize for Mobile
Over 70% of Shopify traffic is mobile. Make sure:
- Fonts are readable
- Buttons are large enough
- Images are optimized
VII: Test Before Launch
Check:
- Page speed
- CTA links working
- Mobile layout
- No broken images or forms
Best Practices for Shopify Landing Pages
Here are some tips from successful Shopify stores:
- Keep it Simple – Avoid clutter and unnecessary navigation.
- Use Strong Headlines – Your headline should grab attention instantly.
- High-Quality Images – Show your product in action with lifestyle photos.
- Social Proof – Add customer reviews or trust badges.
- Urgency & Scarcity – Use countdown timers, limited stock notices.
- Consistent Branding – Colors, fonts, and tone should match your store.
- Fast Loading Speed – Compress images and avoid too many apps.
Real-Life Examples of Shopify Landing Pages
- Allbirds – Minimalist design with strong product focus.
- Gymshark – Uses bold visuals and countdowns for product launches.
- Beardbrand – Story-driven landing pages that connect emotionally.
Notice how all these brands keep their pages focused, clean, and persuasive.
Common Mistakes to Avoid
- Too many CTAs (“Buy Now,” “Subscribe,” “Learn More” — all at once).
- Long loading time (big images, heavy scripts).
- No mobile optimization.
- Forgetting to track performance (use Shopify Analytics + Google Analytics).
Tools to Improve Shopify Landing Pages
- Hotjar or Lucky Orange – Heatmaps to track user behavior.
- Google Analytics – Track conversions.
- OptinMonster – Build popups and lead capture forms.
- Canva – Design professional landing page graphics.
Conclusion
Creating a landing page in Shopify doesn’t need to be complicated. Whether you use Shopify’s built-in editor, a drag-and-drop app like PageFly, or custom coding, the goal is always the same: convert visitors into customers.
Remember:
- Start with a clear goal.
- Keep the design simple.
- Focus on one call-to-action.
- Test and optimize.
If done right, your Shopify landing page can become a sales machine for your store.
Ready to create a landing page in Shopify? Start today and turn your visitors into loyal customers with a high-converting page!
